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Speed is the Currency of Business. Is Your Team Fast Enough?



There has been a long preoccupation in America with being fast and being the best. But could it be possible that winning (or advancing) at all costs is killing us?


More than 50 percent of US employees would trust a complete stranger over their boss; heart attack rates are highest on Monday mornings; the United States is the world leader in anti-depressant medication; and more than two-thirds of US employees experience a lack of connection or inspiration in their workplace. Misery festers in a space where Americans spend half their waking day. Simply put, something is broken.


Pit-crew coaches Mike Metcalf and Shaun Peet know about the pressure to be fast and to be the best. NASCAR pit crews operate on the edge of what is humanly possible: they are expected to consistently change four tires and fuel a car in 12 seconds. The difference in one-fifth of a second—the time it takes to change a single lug nut on a single tire—can be the difference in more than $1 million in earnings. But in a performance-driven profession where leadership is often done poorly, Metcalf and Peet have discovered timeless truths that translate into every work environment, whether you work in the corporate world, own a small business, coach a team, or manage people. Speed might be the currency of business, but diversity, efficiency, culture, and kindness are the pathway to a competitive advantage.


“Though we are in a business where a small mistake resulting in the loss of two-tenths of a second can cost a million dollars, we have chosen to lead differently and shift the focus to developing culture rather than obsessing over performance.”

-Mike Metcalf & Shaun Peet, 12 Second Culture


12 Second Culture is available at 12SecondCultureBook.com and TheCoreMediaGroup.com.

For interviews, speaking engagements and signings, contact info@TheCoreMediaGroup.com.


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Founded on the principles of authentic storytelling and servant leadership, The Core Media Group is more than just a publisher –- we are writers, creative designers, and brand builders. We are focused on serving clients from the world of sports and entertainment –- real people with a unique platform to share real stories. Together, we are united in our passion to illuminate their stories –- meaningful stories that encourage, challenge, and inspire our readers.


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